Facebook Pages: How to Add a Call to Action Button

Not too long ago, Facebook announced a new (free!) feature for Facebook Pages: a call to action button. This is a nice feature for business page owners to encourage users to take the next step in the conversion funnel.

There are several calls to action available:

  • Book Now
  • Contact Us
  • Use App
  • Play Game
  • Shop Now
  • Sign Up
  • Watch Video

For photographers, the “Book Now” or “Contact Us” options are likely the best fits. When setting up the CTA button, you are given the option to enter a URL that you want the user to be directed to when the button is clicked. This means you can direct users away from Facebook and to your website, specifically your contact page (or other relevant conversion goal page).


Change your cover photo often to showcase different shoots, promos, or specials? Change the destination URL to meet your needs! For example, if you’re running a wedding photography giveaway or a seasonal special, you can set the URL to a specific landing page on your site with all of the details.

To set up your call to action button, follow these simple steps:

  1. Go to your Facebook Page and click the Create Call-to-Action button your cover photo. If you don’t see this option, then the feature is not available to you yet, but keep checking back.
  2. Select the call to action you want to use
  3. Follow the instructions and enter the destination URL (and for mobile, if you wish)
  4. Click Create/Save

That’s it!